The Power of Hugo Boss

Hugo Boss is name that, today, needs no introduction. It is a global fashion powerhouse and anyone who has been to a clothing store knows that Hugo Boss is one of the most respected, high-quality clothing brands in the menswear fashion biz. The phrase, “I’m looking for Hugo Boss,” is uttered by customers numerous times on the daily here at Harleys in Shorewood.

Hugo Boss began as a small clothing workshop in Metzingen, Germany in 1924, and almost a century later, has become one of the world’s leading clothing and lifestyle companies. Its contributions to men’s fashion are many, but its most significant is widely considered to be the development of the first “off the peg” or “off-the-rack” suits for men.

Off-the-rack suits are not always associated with high quality, but that’s not the case when it comes to Hugo “High Quality” Boss. (I think the founder’s middle name was actually Ferdinand, but who’s checking facts here?)

In a nod to the young, ambitious businessmen out there, Hugo Boss began making off-the-peg suits in the 1960’s, under the leadership of the founder’s grandsons, Jochen and Uwe Holy, both of who were in their 20’s.

The suits were made with high-quality, sturdy fabric, and boasted cuts that were more youthful than those of Hugo Boss’ contemporaries, qualities for which the company is still known today.

That being said, Hugo Boss appeals to all generations of men. Today the brand is also known for its classic, clean aesthetic, and luxury pieces that capture the image of the successful professional at all levels of the corporate ladder.

So, the moral of the story is: if you are in business, you should have Hugo Boss in your closet. The other moral of the story: come see the wide selection of Hugo Boss apparel at Harleys the Store for Men.

To be the boss, buy some Boss. Hugo Boss.