When the recession hit the United States in 2008, it seemed that the purchasing of everything just about came to a complete stop. With people not being able to pay their mortgages, and struggling to even purchase groceries, people went back to the basics and purchased only what they absolutely needed. But, the recession is over, and people aren’t only ready to go back to luxury mens clothing, they’re demanding it! And that’s why Hugo Boss, as well as other designer menswear, is becoming more popular in the United States than ever.
Boss is expecting a better year in the United States during 2013 than they’ve ever had before, and there’s a simple reason for it. Ever since those dark days five years ago, Americans now put more stock in what they buy. They’re more cautious with how they spend their money, and realize that the initial investment for quality is well worth the lifetime they’ll get out of their clothing.
Boss is known for providing that quality and has been for decades, so it’s no surprise this is one of the first names men turn to when they’re searching for quality. And why they’re going to make this one of Boss’ best years yet!